Define What You’re Maximizing
Build a simple value function that multiplies market size, differentiation, customer velocity, and margin. When trade-offs force tough calls, your function decides. Share your draft in the comments, and subscribe to see community examples evolve.
Define What You’re Maximizing
In 2018, a SaaS founder chased volume, not value. Churn quietly erased hard-won signups. Reframing around contribution margin multiplied by retention flipped strategy, and net revenue rose 28% in two quarters. What would your reframing change tomorrow?